[en] Lecture (3) : Voices of Creatives
25. November 2021 12:30 PM 13:00 PM Holzmarkt | Architektenbogen
“To deal with the unprecedented, first, we need to grasp it.”
This was the impetus behind “Voice of Creatives” a GIZ/VibeLab research project commissioned by the Federal Ministry of Cooperation and Development. The community-sourced project has compiled and interpreted the most advanced data to date about the impact of Covid-19 on the music, fashion and design sectors in Iraq, Jordan, Kenya, Lebanon, Senegal, and South Africa.
The Voices of Creatives research team focused on 7 cities: Amman, Beirut, Cape Town, Dakar, Johannesburg, Nairobi, and Sulaymaniyah, working with coordinators on the ground in each city to digitally conduct 604 surveys and 42 hours of focus group interviews with 133 participants.
The project was executed by VibeLab, a leading, purpose-driven consultancy agency with a vast network across 6 continents, known for empowering creative communities across the world by using data and engagement to turn their values and needs into public priorities.